15-Person Event Sweet Spot

Nick Gray shares his perspective on optimal event hosting, specifically focusing on the ideal size and dynamics of social gatherings. His insights come from extensive experience hosting events and understanding group dynamics.

Key Points:

  • Optimal Event Size:

    • 15-22 people is the perfect size for a happy hour
    • This size allows for meaningful interactions
    • Large enough for diversity but small enough for intimacy
  • Event Hosting Philosophy:

    • Start small and build experience
    • Regular events help build and maintain networks
    • Each party should cost less than $100 to organize
  • Network Building Strategy:

    • Collect interesting people through events
    • Build relationships before launching bigger initiatives
    • Use events as a foundation for business opportunities
  • Success Metrics:

    • Built Museum Hack (multimillion-dollar business) through event networking
    • Helped hundreds host their first successful party
    • Developed repeatable methodology for event hosting
  • Common Mistakes to Avoid:

    • Don't start with big launch parties without prior hosting experience
    • Avoid cold lists - build warm networks first
    • Don't expect immediate business results without relationship building
  • Investment Philosophy:

    • Low financial investment (under $100 per event)
    • High return on relationship building
    • Focus on consistent, small gatherings rather than one-off large events
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce