2% Weekly Improvement

A business philosophy focused on continuous improvement through small, consistent gains and rapid experimentation. The approach combines fast iteration with steady progress.

Core Principles

• Set goal of making best product at lowest possible cost

  • Aim for "$0 cost" as aspirational target
  • Focus on being best in world for category

• Fast experimentation approach

  • Find actionable insights from market
  • Test with "bullets" (minimal viable investments)
  • Scale successful tests into "cannonballs"
  • Build repeatable recipe around what works

2% Improvement System

• Commit to 2% improvement every week

  • Not precisely measurable but creates improvement mindset
  • Harness power of compounding gains
  • Expect to look back and see dramatic progress

• Cultural elements

  • Embed "we suck compared to future us" mentality
  • Maintain relentless drive to improve
  • Accept current state while pushing for better

Team Building Focus

• Prioritize key traits:

  • Grit density over just talent density
  • Smart people with bias for action
  • Real "doers" who execute quickly
  • Fast learners who extract insights from failures

• Implementation approach

  • Apply same DNA/mindset across all verticals
  • Leadership stays hands-on ("on the dance floor")
  • Maintain boots on ground mentality
  • Learn through direct experience

The framework emphasizes steady progress through consistent small improvements while maintaining rapid experimentation to find breakthrough opportunities.