Academic Expert Podcasts

Andrew Huberman is building a media business focused on longevity, health, and mental fitness through an umbrella network of specialized academic podcasts. The network aims to provide in-depth, expert-led content on specific health and science topics.

Key Points:

• Network Structure:

  • Huberman Lab Podcast serves as the flagship show
  • Launching Lifespan podcast with David Sinclair
  • 3rd and 4th shows already in development
  • Focus on limited-series formats (6-7 episodes) for specific topics

• Content Strategy:

  • Deep-dive episodes with professors and experts
  • Topics include:
    • Gut microbiome
    • Addiction
    • ADHD
    • Parkinson's
    • Alzheimer's
    • Child development and sleep
    • Neuroplasticity

• Business Approach:

  • Limited number of carefully selected advertisers
  • Only promote products actually used by hosts
  • Focus on science, medicine, and academic expertise
  • Partners with experts who have deep knowledge but may not want permanent podcasts

• Target Audience:

  • People seeking expert-level information on specific health topics
  • Those dealing with specific conditions or challenges
  • Parents looking for science-based child development practices