Wristband Payment System
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A reimagined flea market experience using a wristband payment system inspired by Indonesian food courts, turning thrift shopping into a social event.
Core Concept:
- Transform traditional flea markets into a more engaging, social experience using a wristband payment system
- Customers scan wristbands to collect items throughout the market and pay once at the end
- Create a "ticket" system where customers commit upfront to finding a certain number of items
Key Features:
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Wristband Payment System:
- Customers receive a wristband upon entry
- Tap wristband at each vendor to collect items
- Pay for everything at the end when exiting
- Removes friction of multiple payment transactions
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Ticket-Based Shopping Experience:
- Customers purchase a set number of "tickets" upfront
- Creates commitment to find items rather than hesitating at each purchase
- Can always purchase more tickets as needed
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Social Experience Elements:
- Before and after photos showing transformation with new vintage finds
- DJ and party atmosphere similar to El Fargo's Marketplace
- Turn shopping into a group activity like Spartan Race or Tough Mudder
Target Market:
- Young people who are increasingly interested in vintage clothing
- Fashion-conscious consumers looking for unique items
- Groups of friends seeking social shopping experiences
Business Potential:
- Flea markets are recession-proof businesses
- Hard to disrupt once established
- Highly fragmented industry with roll-up opportunity
- Could partner with fashion influencers who need income streams
14:54 - 16:56
Full video: 52:37SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.