Box Weight Saves Shipping
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A story about how Moiz's attention to detail with Native Deodorant's shipping costs led to significant savings through box weight optimization.
"I packed boxes until we were doing about $80,000 in revenue a month. Monday, Wednesday, and Friday I would go home after working, put on Star Trek and start packing boxes. I knew how much a box weighed, how much filler paper to put in there, I knew how much a box weighed with deodorant and without deodorant.
When we were creating custom boxes, I was like 'I want our box to weigh 1 ounce and not 1.3 ounces because at 1.3 ounces it tips us over this level and at 1 ounce it doesn't.' I knew how to optimize those prices. I'd go to our contract manufacturer all the time and say 'Hey, we're seeing these types of issues, what's going on here?' I was intimately familiar with the formula, knew the steps to pour the formula, what temperature we poured it at."
Moiz Ali
Moiz Ali is the Founder of Native. Launched in 2015, Native is the fastest growing CPG company in the United States, and has over 1 million customers nationwide. The company was acquired by Procter & Gamble for $100 Million in November 2017, the first acquisition by P&G in nearly ten years. Prior to founding Native, Moiz was the Founder and CEO of Caskers, a flash sales site for spirits. Moiz graduated from Harvard Law School in 2009. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.