Private Investment Cost Focus
Share
Noah Kagan shares his perspective on tracking private investments and personal finances, emphasizing simplicity and focusing on actual costs rather than speculative values.
-
Personal Finance Tracking:
- Has consistently tracked finances for 15 years
- Uses a simple spreadsheet system
- Available on okdork.com/wheresmymoney
-
Private Investment Philosophy:
- Only invests in companies he personally uses
- Examples include: Circle, Buffer, Element, Huckberry
- Tracks only the initial investment amount (cost basis)
- Deliberately avoids tracking appreciation or current valuations
-
Investment Documentation Approach:
- Simple tracking: "I put $10,000 in and that's just what it is"
- Focuses on actual money invested rather than paper gains
- Maintains straightforward record-keeping without speculation
-
Personal Organization System:
- Uses calendar automation for most activities
- Color codes different categories (e.g., yellow for learning activities)
- Prefers putting things on autopilot to reduce active tracking needs
- Only actively tracks personal finances among all activities
This approach reflects a philosophy of focusing on concrete, measurable investments rather than speculative valuations, while maintaining simple but consistent tracking systems.
Noah Kagan
Launched AppSumo, a daily deals website for digital products, which now generates $100 million annually.
Former Facebook employee who played a key role in growing the platform's user base before departing in 2005.
Hosts the popular podcast "Noah Kagan Presents" and authored "Million Dollar Weekend," sharing insights on rapid business growth.