Target Predicts Teen Pregnancy
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A story about how Target's purchase tracking system was so effective it identified a teenage pregnancy before her father knew.
"When you go to your major grocery store, you enter your phone number to get a discount. What they do with that is they understand your buying behavior. This was so effective that there's a famous story about a 16-year-old woman getting mailed baby supplies to her dad's home.
The dad was like, 'Hey, my daughter's 16, she's not pregnant, what are you talking about?' Turns out she was pregnant, and Target knew it because they could identify what people typically buy in their first month of pregnancy."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.