Trudat Website Translator
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Shaan proposes creating a Chrome extension called "Trudat" that changes website homepages to display their true, unfiltered purpose instead of their marketing language.
Key Points:
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Core Function:
- Replaces marketing language with honest descriptions of what companies actually do
- Acts as an "honesty filter" for website content
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Example Use Cases:
- OnlyFans-style sites: "Monetize your body" instead of vague creator platform language
- ZoomInfo: "Get people's email address and spam them" instead of professional networking language
- Creator Platforms: Direct, unfiltered descriptions of their actual business model
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Target:
- Marketing/landing pages that use euphemistic or vague language
- Company websites that obscure their true business purpose
- Platform businesses that use sanitized descriptions
The idea is presented as a humorous take on how businesses market themselves versus what they actually do, with the extension serving to cut through marketing speak and present direct, unfiltered descriptions.
52:52 - 53:18
Full video: 58:52SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.