Trudat Website Translator

Shaan proposes creating a Chrome extension called "Trudat" that changes website homepages to display their true, unfiltered purpose instead of their marketing language.

Key Points:

  • Core Function:

    • Replaces marketing language with honest descriptions of what companies actually do
    • Acts as an "honesty filter" for website content
  • Example Use Cases:

    • OnlyFans-style sites: "Monetize your body" instead of vague creator platform language
    • ZoomInfo: "Get people's email address and spam them" instead of professional networking language
    • Creator Platforms: Direct, unfiltered descriptions of their actual business model
  • Target:

    • Marketing/landing pages that use euphemistic or vague language
    • Company websites that obscure their true business purpose
    • Platform businesses that use sanitized descriptions

The idea is presented as a humorous take on how businesses market themselves versus what they actually do, with the extension serving to cut through marketing speak and present direct, unfiltered descriptions.

52:52 - 53:18
Full video: 58:52
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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