Podcast Clip Distribution
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The speakers discuss their strategy for growing their podcast through clip distribution and multi-platform content strategy. They currently get around 22,000 downloads per episode (up 60% from previous year) and aim to reach 100,000 listeners per episode.
Key Growth Strategies:
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Video Clips Strategy:
- Creating short-form clips from episodes
- Distributing across multiple platforms
- Full episodes on YouTube getting 20-30k views
- Clips not performing well on YouTube specifically
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Platform Distribution:
- Email blasts through The Hustle newsletter (working well)
- Testing paid advertising on platforms like Player FM
- Full episode distribution on YouTube
- Planning cross-promotion with other HubSpot podcasts
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Content Preparation:
- Increased preparation for each episode
- More structured approach to content
- Focusing on overlapping audience guests (e.g., Chamath, Tim Ferriss)
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Areas for Improvement:
- Sharper branding needed
- Better podcast description
- Create proper intro for new listeners
- Develop "start here" onboarding episode
- Improve naming/positioning (though noted as not critical)
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Monetization:
- Removed ads from email content
- Leveraging HubSpot resources
- Focus on growth over immediate revenue
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.