Time Share Product Analysis

A strategic approach to analyzing how people and businesses spend their time/money to identify opportunities and develop products.

Wallet Share Analysis

• Look at how target customers allocate their spending
• Study budget allocation patterns in companies and individuals
• Can be done at multiple levels:
  • Individual consumer level (using tools like Mint)
  • Company level (through financial statements)
  • Industry level (analyzing public company data)

Time Share Analysis

• Chinese tech companies pioneered detailed time analysis
• Break down a user's entire day minute-by-minute
• Goals:
  • Identify gaps in product offerings
  • Maximize user engagement
  • Find opportunities to capture more user attention

Implementation Examples

• WeChat's approach:

  • Analyzed 15-year-old's daily schedule
  • Mapped existing product usage throughout the day
  • Identified gaps in coverage
  • Developed new products to fill unused time slots
  • Aimed to capture all 16 waking hours

• Facebook's approach:

  • Focused on micro-improvements in engagement
  • Example: Added stickers to photos to increase time spent by 5 seconds
  • Dedicated teams working on specific engagement features

Business Application

• Study expense patterns in public companies
  • Analyze G&A and other expense categories
  • Track changes over time
  • Identify trends and shifts in spending
• Focus on specific industries
  • Example: Study media company expense allocation
  • Look for patterns and changes in spending priorities
• Use insights to:
  • Identify market opportunities
  • Guide product development
  • Align with customer spending patterns