Executive Women Membership Program

Chief is a vetted community for senior executive women (VP level and above) that combines peer groups, coaching, and networking to drive more women into leadership positions. The business leverages a company-sponsored membership model with high recurring revenue.

Key Components:

• Core Membership Structure:

  • $5,000-8,000 annual membership fee
  • Company typically sponsors/pays for membership
  • Focused on VP-level and above executive women
  • ~15,000 current members with 60,000 on waitlist

• Primary Services:

  • Monthly core groups of 10 members with executive coach
  • Access to broader community network
  • Programming and events throughout month
  • Clubhouses in 3 cities across US
  • Online community platform for member interaction

• Business Model:

  • B2C2B approach: Build relationship with executive who then gets company sponsorship
  • High recurring revenue from annual memberships
  • Companies view it as cost-effective vs traditional executive coaching ($30k/6 months)
  • Vetted membership maintains quality and peer-level interactions

• Growth Strategy:

  • Primarily word-of-mouth driven
  • Limited social media presence to maintain exclusive brand
  • Focused on member experience over marketing
  • Shifted from physical-only to hybrid model during pandemic
  • Building direct relationships with companies for proactive sponsorships

The model has proven highly successful, reaching unicorn status ($1.1B valuation) within 3 years of launch, with estimated annual revenue between $60-100M.