70/30 Profit Split Rule

A strategy for building wealth through consistent reinvestment of profits while maintaining a comfortable lifestyle.

Core Investment Strategy

  • Take 70% of profits and continuously reinvest
  • Use remaining 30% for personal lifestyle
  • Percentage split adjusts downward over time as wealth grows
  • Focus on steady, boring growth vs high-risk ventures

Key Success Principles

  • Play the long game (like Warren Buffett who made 97% of wealth after age 55)
  • Stay under the radar
    • Accept being underestimated
    • Be comfortable being dismissed as boring
  • Focus on consistent returns
    • Aim for 10-15% annual returns on capital
    • Prioritize steady compound growth over risky moonshots

Mindset Required

  • Patience to watch others make quick money while playing long-term
  • Comfort with being perceived as "boring" or unimpressive
  • Discipline to maintain reinvestment strategy over decades
  • Willingness to compound slowly (took 17 years to build significant wealth)

Results

  • Leads to substantial wealth over long periods
  • Creates diversified, stable income streams
  • Builds businesses with strong moats
  • Generates significant cash flow over time

Risk Management

  • Focus on capital-efficient businesses
  • Build multiple income streams
  • Create diversified portfolio of assets
  • Maintain conservative growth approach
  • Avoid unnecessary overhead and expenses
00:46 - 01:01
Full video: 52:24
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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