70/30 Profit Split Rule
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A strategy for building wealth through consistent reinvestment of profits while maintaining a comfortable lifestyle.
Core Investment Strategy
- Take 70% of profits and continuously reinvest
- Use remaining 30% for personal lifestyle
- Percentage split adjusts downward over time as wealth grows
- Focus on steady, boring growth vs high-risk ventures
Key Success Principles
- Play the long game (like Warren Buffett who made 97% of wealth after age 55)
- Stay under the radar
- Accept being underestimated
- Be comfortable being dismissed as boring
- Focus on consistent returns
- Aim for 10-15% annual returns on capital
- Prioritize steady compound growth over risky moonshots
Mindset Required
- Patience to watch others make quick money while playing long-term
- Comfort with being perceived as "boring" or unimpressive
- Discipline to maintain reinvestment strategy over decades
- Willingness to compound slowly (took 17 years to build significant wealth)
Results
- Leads to substantial wealth over long periods
- Creates diversified, stable income streams
- Builds businesses with strong moats
- Generates significant cash flow over time
Risk Management
- Focus on capital-efficient businesses
- Build multiple income streams
- Create diversified portfolio of assets
- Maintain conservative growth approach
- Avoid unnecessary overhead and expenses
00:46 - 01:01
Full video: 52:24AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.