VT Softball Merchandise Success
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A story about how women's softball merchandise sales exceeded expectations at Virginia Tech.
From Steven Farag of Campus Inc: "I'll be honest, one of our biggest revenue generators was women's softball at Virginia Tech. The girls just crushed it and they were in the World Series and people were buying their stuff. It's not just football and basketball."
This brief anecdote was shared to demonstrate that non-traditional college sports can drive significant merchandise sales when given the opportunity.
Steven Farag
Founder and CEO of Campus Ink, a merch platform at the center of NIL and college athletics.
Successfully raised several million dollars for the company in 2022.
Featured on the Profluence podcast, discussing entrepreneurial journey and growth of Campus Ink.