Hustle Email Engagement
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A story about how The Hustle discovered patterns in user engagement through email customization.
"At The Hustle, we found that if readers open 5 out of the first 7 days, they become what we call a 'gold person.' We created this new thing called snippets where we're trying to automate email content. When you sign up, you tell us what type of news you care about, and we automatically give you a customized email.
What we're seeing is that people who fill out this information, even though it's a relatively long flow, are 3-4 times more engaged than other people. There's a debate about whether these people were already likely to become power users, or if they become power users because they fill it out. I would argue it's the second one.
They're going through this small indoctrination process and becoming power users. It's like asking: are you confident therefore you flex your muscles, or do you flex your muscles and then become confident? I actually think that making users do this stuff is what turns them into power users."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.