Jockey's India Distribution Network
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A story about how local Indian businessmen became incredibly successful by securing exclusive rights to sell major Western brands in India.
"My dad introduced me to these guys and I was like 'Wow, why is their house humongous?' They explained they partnered with Jockey underwear and became the exclusive Jockey seller in India.
Then at the same dinner table, I met another guy. I asked what he did and he said 'We're the Domino's guys in India.' They were the exclusive franchisee of Domino's for India. Indians didn't really eat pizza before this, so they had to teach people to eat pizza. Turns out they loved it, and now they have 9,000 Domino's throughout India.
These guys became massively successful by taking Western brands and becoming their exclusive distributors/franchisees in the Indian market."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.