Senior Living Digital Marketing

A specialized digital marketing agency focused on helping senior living facilities improve their occupancy rates through targeted online marketing strategies. The business leverages the gap between facility owners' technical capabilities and the digital requirements for maintaining high occupancy.

Key Points:

• Target Market:

  • Senior living facility owners
  • Memory care facilities
  • Facilities struggling with occupancy rates
  • Owners who aren't tech-savvy

• Core Service:

  • Optimize for local search terms (e.g., "senior living austin", "memory care austin")
  • Manage digital presence and rankings
  • Focus on improving occupancy rates through online channels
  • Alternative to traditional lead sources like Place for Mom

• Business Impact:

  • Can influence facility revenue by $10M+ through occupancy improvements
  • Help facilities move from 55% to 75%+ occupancy
  • Provide alternative to current methods (coffee/donut brunches for hospital nurses)

• Value Proposition:

  • Facility owners typically aren't tech-savvy
  • Clear ROI through occupancy improvements
  • Addresses critical business need (occupancy is primary metric)
  • Provides modern marketing solution for traditional industry