Friends Prevent Drunk Driving

A story about how a marketing campaign dramatically reduced drunk driving in the 1980s.

"The phrase 'have one for the road' actually meant take a beer in your car and drink it while you're driving away. Drunk driving was out of control, so a campaign was created called 'Friends Don't Let Friends Drive Drunk.'

The campaign had three simple actions: drive your friend home, have your friend sleep over, or call a cab. This campaign cut drunk driving in half - it resulted in a 40 to 50% decrease in drunk driving incidents when it started going around."