Restaurant Location Strategy

A restaurant growth strategy focused on following successful competitors' location patterns, specifically exemplified by opening a sushi restaurant across from the original Chipotle in Denver to leverage the city's restaurant industry expertise and infrastructure.

Key Points:

• Location Strategy:

  • Located across street from original Chipotle restaurant
  • Denver chosen because it's a restaurant industry hub
    • Home to Chipotle, Noodles and Company, Quiznos, Smashburger origins
    • Contains concentrated restaurant talent and expertise

• Resource Leveraging:

  • Tapped into existing restaurant infrastructure
  • Used same real estate brokers as Chipotle
  • Accessed local expertise for rollout operations

• Market Characteristics:

  • Denver described as having "open-minded white people"
  • Strong lunch culture - "lunch is a really big deal there"
  • Suburban environment conducive to restaurant success

• Implementation:

  • Found and contacted key people who helped roll out Chipotle
  • Followed their exact playbook for location and operations
  • Leveraged existing broker relationships and industry connections

This strategy essentially copied successful restaurant chains' playbooks by positioning in proven locations and using established industry resources.