Monetizing Touchdown Celebrations

A marketing strategy to create branded touchdown celebrations during the Super Bowl by paying NFL players to incorporate specific products into their end zone celebrations.

Key Points:

• Core Concept:

  • Pay NFL players to do branded celebrations after scoring touchdowns
  • Cover any NFL fines for excessive celebration plus additional compensation
  • Place brand representative near end zone with product ready

• Implementation:

  • Player runs to specific location in end zone after scoring
  • Grabs branded product from planted representative
  • Incorporates product into celebration (examples):
    • Beer brand: Crack open and do a "shoey"
    • Dude Wipes: Use the product
    • Slim Jim: Snap into the product

• Value Proposition:

  • Creates viral marketing moment
  • Gets product placement during peak viewership
  • Generates authentic, memorable brand integration
  • Stands out from traditional commercial advertising

• Risk Management:

  • Pay player's NFL fines for excessive celebration
  • Triple the fine amount as additional compensation
  • Ensure celebration compliance through financial incentives

The strategy leverages existing touchdown celebration moments to create organic-feeling branded content during one of sports' biggest stages.