Business Dating Mindset

Shaan Puri and Sam Parr discuss their philosophy of treating business ventures like relationships - embracing everything from casual experiments to long-term commitments. They advocate for quick experimentation and learning through doing, even if projects don't become permanent.

Key Points:

• Business Relationship Analogies:

  • "Business hookup" - Weekend projects you can throw away
  • "Low commitment fling" - Short-term business experiments
  • "Marriage" - Long-term, 30-40 year company building

• Value of Quick Experiments:

  • Can spin up a business in 48 hours
  • Ability to go from idea to first sale rapidly
  • Freedom to abandon projects that don't work

• Learning Benefits:

  • Gain practical skills in:
    • Writing copy
    • Naming products
    • Logo creation
    • Using tools (Shopify, Klaviyo, Facebook ads)
  • Build confidence through repetition
  • Learn by doing, even if ideas seem "dumb"

• Mindset Advantages:

  • Don't need to commit to every idea
  • Freedom to experiment without pressure
  • Build competence through multiple attempts
  • Develop execution confidence
  • Learn to "go through the motions and get shit done"

• Experimentation Culture:

  • Most people don't experiment enough
  • Some projects might be embarrassing
  • Value in trying many different things
  • Quick iteration and learning cycles