60-Second Founder Assessment

A framework for quickly assessing founder potential in the first 60 seconds of meeting them, before evaluating their current business idea.

The Star Founder Assessment

  • Within 60 seconds you can tell if someone is a "star" founder
  • Focus on the person's potential rather than their current idea
  • Stars will likely go through multiple ideas before finding success
  • Better to back great founders with mediocre ideas than vice versa

Key Assessment Criteria

  • Look for founders who demonstrate:
    • Natural charisma and ability to communicate clearly
    • Raw intelligence and quick thinking
    • Drive and determination
    • Ability to execute and get things done

The Three Stages of Founder Ideas

  1. Dumb Idea Stage

    • Early stage where ideas aren't fully formed
    • Expected and normal part of the journey
    • Willing to iterate and pivot
  2. Kind of Dumb Idea Stage

    • Ideas starting to improve but still need work
    • Shows progress in thinking and market understanding
  3. Good Idea Stage

    • Finally landing on something promising
    • Result of learning and iteration

Investment Strategy

  • Invest in relationship early, even during "dumb idea" phase
  • Goal is to be involved when they reach their good idea
  • Back the person, not just the current concept
  • Look for signs they'll "do shit" and figure things out over time

Red Flags

  • Founders too attached to their first idea
  • Unwilling to iterate or pivot
  • Lack of natural leadership qualities
  • Poor communication skills
  • Unable to attract talent or resources

Success Indicators

  • Ability to attract and influence others
  • History of execution and getting things done
  • Quick learning and adaptation
  • Strong communication skills
  • Natural leadership qualities

The key is identifying founders who will eventually succeed, even if their current idea isn't perfect. Focus on their potential rather than their current concept.

11:54 - 12:54
Full video: 57:33
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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