Robot Warehouse Leasing

Brett Adcock is building humanoid robots through his company Figure to automate physical labor tasks, targeting what he describes as half of global GDP ($70-80T) that goes to human wages. The robots are designed to perform human-like tasks in commercial and industrial settings.

Key Points:

• Product: Humanoid Robots

  • Has human form (legs, arms, hands)
  • Designed to do everything a human can do physically
  • Built to interact with existing human-designed infrastructure (doors, tools, stairs)

• Business Model Options:

  • Robot-as-a-Service (Primary Focus)
    • Monthly fee structure
    • Lower price point for mass adoption
    • Includes maintenance and service
  • Direct Sales
    • Similar to car purchase model
    • For companies familiar with robot purchases
    • Includes depreciation over 4-5 years

• Target Market & Problem:

  • Warehousing and manufacturing facilities facing:
    • 15% daily employee no-shows
    • 2-3% weekly attrition
    • 50-150% annual turnover
    • Harsh working conditions

• Pricing Strategy:

  • Target cost: Less than mid-priced car
  • Home market goal: Several hundred dollars per month
  • 4-5 year depreciation timeline

• Market Demand:

  • Claims "unbounded" demand from major brands
  • Companies expressing interest in "millions" of units
  • Addressing labor shortage crisis
  • Timeline: Commercial deployment within 24 months

• Market Size Projection:

  • Potentially larger than autonomous vehicles industry
  • Comparable companies (Cruise, Waymo) valued at $30B pre-revenue
  • Easier to scale than self-driving cars due to fewer safety hurdles