Breakup Services Bundle
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A breakup-focused business that helps people process their breakups through various products and services, capitalizing on the statistic that the average person spends $1,500 after a breakup.
Key Points:
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Breakup Box Service:
- Customer sends all their ex's items in a box
- Company films the dramatic destruction of items
- Sends video back to customer as closure
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Custom Voodoo Dolls:
- Upload photo of ex
- Company creates custom doll resembling the person
- Provides therapeutic outlet for frustration
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Marketing Approach:
- Target through social media accounts like F Jerry
- Create viral-worthy content around breakups
- Position as both humorous and therapeutic
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Business Potential:
- Could do $2-10M annually through organic growth
- Viral nature of product helps with marketing
- Partner with social media accounts for distribution
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Revenue Model:
- Charge for box destruction + video
- Custom doll creation
- Potential for subscription breakup recovery kits
The idea leverages existing behavior (post-breakup spending) while providing a unique, shareable service that could go viral through social media.
21:03 - 24:38
Full video: 01:08:54SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.