Breakup Services Bundle

A breakup-focused business that helps people process their breakups through various products and services, capitalizing on the statistic that the average person spends $1,500 after a breakup.

Key Points:

  • Breakup Box Service:

    • Customer sends all their ex's items in a box
    • Company films the dramatic destruction of items
    • Sends video back to customer as closure
  • Custom Voodoo Dolls:

    • Upload photo of ex
    • Company creates custom doll resembling the person
    • Provides therapeutic outlet for frustration
  • Marketing Approach:

    • Target through social media accounts like F Jerry
    • Create viral-worthy content around breakups
    • Position as both humorous and therapeutic
  • Business Potential:

    • Could do $2-10M annually through organic growth
    • Viral nature of product helps with marketing
    • Partner with social media accounts for distribution
  • Revenue Model:

    • Charge for box destruction + video
    • Custom doll creation
    • Potential for subscription breakup recovery kits

The idea leverages existing behavior (post-breakup spending) while providing a unique, shareable service that could go viral through social media.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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