Ghost Marketplace Liquidation Platform

A B2B marketplace platform called Ghost (ghst.io) that connects retailers with excess inventory to liquidators and wholesalers, helping retailers discreetly move excess inventory without damaging their brand through public discounts.

Key Points:

• Market Opportunity:

  • Over $1 trillion in excess retail inventory
  • Created by COVID supply chain issues and over-ordering
  • Retailers need discrete ways to move inventory without brand-damaging discounts

• Platform Structure:

  • Private marketplace connecting:
    • Retailers with excess inventory
    • Liquidators (TJ Maxx, Ross, etc.)
    • International wholesalers
    • Boutiques and other wholesale buyers

• Value Proposition:

  • Retailers avoid public discounting that trains customers to wait for sales
  • Liquidators get access to premium inventory
  • Platform handles the matching and transaction process
  • Makes inventory "disappear" without damaging brand value

• Early Traction:

  • Achieved multi-million dollar net revenue in first year
  • Profitable from early stage
  • Still in controlled launch phase (demo/signup required)

• Business Model:

  • Likely takes transaction fee between buyers and sellers
  • Similar model to Fair (B2B marketplace for retail products)