Free People Seven-Figure Launch

A story about how Dani Austin and her team secured a rare promotional code partnership with Free People, leading to massive sales.

"We got to a point where we wanted to go after brands that never gave promo codes or deals. So we decided to fly out and meet with them in person to beg for promo codes.

Free People was one of those examples - girls love Free People, I've been wearing them for years. They never do promo codes, they rarely do them. They'll go on sale but never do discount codes. We begged them forever to get a code.

Finally got a code, and within the first hour we pushed seven figures because people were so excited. And because I had worn it for years and people had seen these specific crop tops that I'd been wearing for so long, it was the most genuine authentic push. It benefited the brand, benefited us, benefited the audience - everyone was happy."