Four Tentpoles Culture Framework

Betterment has built a strong company culture through structured events and value recognition systems. Here's their framework for building relationships and maintaining culture.

Four Annual Tentpole Events

• Anniversary Party (May)

  • Celebrates company launch at TechCrunch Disrupt 2010
  • Annual tradition marking company milestones

• Thanksgiving Potluck

  • Most popular company event
  • Employees bring families and dishes to share
  • Creates personal connections beyond work

• Seasonal Retreats

  • Winter ski day
  • Summer camp experience
  • Gets team out of office context
  • Builds relationships in different environments

Value Recognition System

• Seven core company values represented by themed hats
  • Example: "Embrace Efficiency" hat features drinking straws
  • Used in "Betterment of Betterment" awards
  • Recognizes employees who exemplify each value

Cultural Philosophy

• Core value: "Build relationships beyond the task"

  • Encourages connections outside project work
  • Creates stronger team bonds
  • Develops trust beyond immediate needs

• Focus on team celebration

  • Regular recognition of achievements
  • Marking important occasions
  • Shows care for team members
  • Helps perpetuate company values

• Emphasis on traditions

  • Builds consistent culture
  • Creates shared experiences
  • Strengthens team relationships
  • Maintains company values long-term