Investment Revenue Thresholds
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A framework for qualifying startup investments, focusing on high-risk, high-reward opportunities that can generate significant returns over a 7-10 year period.
Core Investment Requirements
- Companies must show potential for $100M/year revenue
- Target companies should have potential to become $1B+ businesses
- Looking for 5x return minimum over 7 years (~20% IRR)
- Portfolio approach: 2-3 winners should make everything else a rounding error
Investment Strategy
- Make small checks across many companies
- Focus on maximum return potential vs median returns
- Target 5-10 investments per year
- 5 investments is the sweet spot
- Can do up to 10 if time permits
- Expect 3 out of 30 companies to drive 95-99% of returns
Risk-Reward Profile
- High risk requires massive potential upside
- Two major downsides that need compensation:
- Extreme risk of failure
- 7-10 year illiquidity period
- Success examples:
- $25k checks can turn into $25M
- Target 4-5x minimum return over 7 years
Investment Example: Lambda School
- Clear path to $100M revenue:
- $25k revenue per student
- Need 4,000 students to reach $100M
- Started with 81 graduates
- Differentiating factors:
- Online vs in-person format
- 9-month program vs 3-month competitors
- 80-90% completion rate vs 5% industry standard
- High job placement rates
Non-Financial Benefits
- Front row seat to the future
- Learning opportunity about:
- Business dynamics
- People assessment
- Decision making
- Better than public market investing for learning, though potentially lower returns
18:20 - 19:36
Full video: 24:06SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.