Investment Revenue Thresholds

A framework for qualifying startup investments, focusing on high-risk, high-reward opportunities that can generate significant returns over a 7-10 year period.

Core Investment Requirements

  • Companies must show potential for $100M/year revenue
  • Target companies should have potential to become $1B+ businesses
  • Looking for 5x return minimum over 7 years (~20% IRR)
  • Portfolio approach: 2-3 winners should make everything else a rounding error

Investment Strategy

  • Make small checks across many companies
  • Focus on maximum return potential vs median returns
  • Target 5-10 investments per year
    • 5 investments is the sweet spot
    • Can do up to 10 if time permits
  • Expect 3 out of 30 companies to drive 95-99% of returns

Risk-Reward Profile

  • High risk requires massive potential upside
  • Two major downsides that need compensation:
    • Extreme risk of failure
    • 7-10 year illiquidity period
  • Success examples:
    • $25k checks can turn into $25M
    • Target 4-5x minimum return over 7 years

Investment Example: Lambda School

  • Clear path to $100M revenue:
    • $25k revenue per student
    • Need 4,000 students to reach $100M
    • Started with 81 graduates
  • Differentiating factors:
    • Online vs in-person format
    • 9-month program vs 3-month competitors
    • 80-90% completion rate vs 5% industry standard
    • High job placement rates

Non-Financial Benefits

  • Front row seat to the future
  • Learning opportunity about:
    • Business dynamics
    • People assessment
    • Decision making
  • Better than public market investing for learning, though potentially lower returns
18:20 - 19:36
Full video: 24:06
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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