Floor FVIA Goals

A goal-setting framework that focuses on setting realistic targets with both minimum acceptable outcomes and stretch goals, while maintaining high success rates.

Core Goal Setting Philosophy

• Move away from overly ambitious goals that rarely hit
• Target 75-80% success rate on goals to build momentum
• Set two distinct goal levels for each initiative:
  • Floor Goal: Minimum acceptable outcome
  • FVIA Goal: "Running around chest bumping" celebration outcome

Implementation Process

• Create a "Kickoff Doc" for each new project/initiative
• Document in plain English what you're trying to accomplish
• Define what "winning" looks like with both floor and FVIA targets
• Map out requirements for hitting both levels
• Include "anti-goals" to avoid losing while winning
  • Example: Don't sacrifice family time while hitting revenue targets
  • Example: Don't destroy profit margins while growing top line

Goal Communication Strategy

• Treat goals like commercials - make them memorable
• Reduce goals to simple slogans/jingles for team members
• Consistently reinforce goals in meetings
• Link compensation/bonuses directly to goal achievement
• Make goals the priority filter for all decisions
  • If something doesn't serve the goal, it's a "no"

Key Mindset Shifts

• Achievable goals create more momentum than missed ambitious ones
• Regular goal tracking matters more than perfect goal setting
• Goals should be owned by those executing them
• Create rituals for reviewing progress daily/weekly
• Focus on keeping goals "top of mind" vs. perfect planning