Early Hustle Growth Metrics
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Sam Parr shares how The Hustle's early newsletter growth translated to conference revenue.
"I originally started as a conference, and if I had 2,000 subscribers to my conference newsletter, I think I made $50,000 in conference ticket sales. Then when I had 10,000 subscribers, I think we did $150,000 in ticket sales. The engagement was quite high.
I remember talking to Gary Vaynerchuk one time and he said 'Dude, my newsletter had a 99% open rate because no one else was doing newsletters. Yours is only 40% - it's so much harder.' I was like 'Oh man, I wish it was easier.' Now I don't know what those numbers would be like, but I think it would be hard to make that amount of money with as few subscribers today as it was then. It was easier back then."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.