Business Model Recycling

A successful business model from Alex Hormozi's Gym Launch can be recycled and applied to other industries. Here's the framework for identifying and executing these opportunities.

Core Business Model Structure

• Find successful business that improved operational metrics (like gym profitability)
• Create sales system/process that can be taught to others
• Package entire solution including:
  • Sales scripts
  • Marketing materials (Facebook ads, email sequences)
  • Operational procedures
  • Product recommendations and supply chain
• Sell as complete "business in a box" solution

Key Elements for Success

• Demonstrate proven results first
• Offer guaranteed outcomes ($100k+ additional revenue)
• Provide complete done-for-you solutions
• Include upsell opportunities (products, services)
• Use revenue share model as alternative pricing strategy
  • Start with high revenue share (50%)
  • Use as leverage to close standard pricing

Target Industries for This Model

• Restaurants
• Physical therapy practices
• Doctor's offices
• Real estate brokers
  • Help them leave large brokerages
  • Set up independent operations
  • Provide marketing and operational support
  • Take small commission vs traditional split

Why This Model Works

• High margin business
• Higher revenue potential than standard courses
• Can scale beyond original market
• Works even after original creator exits
• Timing often still viable for recycled concepts

Implementation Strategy

• Find business that has exited or moved upmarket
• Study their exact playbook
• Keep running core business for credibility
• Use results for social proof
• Implement in new vertical with proven framework