Presale Success Stories
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Sam Parr shares examples of validating products through presales before building them.
"For small copywriting things like Try Copy, I just put a presale page up there and got $5,000 in presales. With Trends, we got $50,000 in presales.
If it's $1,000 or less in transactional value, I can probably create a landing page and presell it. We presold this $1,000 thing for Trends - we were gonna charge $10 for it when it came out. We got $1,000 from 100 different people to launch it, so $100,000 total.
If it's under $1,000, my first step is selling it and giving myself 1 month to pull it off."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.