Future Failure Analysis

A framework for identifying potential risks and failures by working backwards from a hypothetical future scenario where things didn't work out.

Core Concept

  • Have people imagine meeting for a beer 6-12 months in the future after the project failed
  • Ask them to explain what they think went wrong
  • This approach bypasses defensive reactions and taps into genuine concerns

Why It Works

  • Removes pressure of immediate decision-making
  • People are more honest when discussing hypothetical past failures
  • Creates safe space to voice concerns without feeling defensive
  • Helps identify core risks and chief assumptions early
  • Allows team to proactively address potential issues

Implementation

  • Frame it as a casual conversation ("getting a beer")
  • Set the scene in the future (6-12 months out)
  • Start with "That idea was so cool, I can't believe it didn't work out"
  • Ask what they think was the most likely reason for failure
  • Use insights to create preventative measures and risk mitigation strategies

Benefits

  • Identifies riskiest propositions in your plan
  • Allows for upfront game planning around key risks
  • Gets team thinking critically about potential pitfalls
  • More effective than direct questions about current risks
  • Helps avoid defensive responses about status quo

Key Principles

  • Work backwards from failure
  • Keep it hypothetical and future-based
  • Focus on identifying core risks
  • Use casual, non-threatening framing
  • Turn insights into actionable prevention plans
03:01 - 04:14
Full video: 23:24
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce