Future Failure Analysis
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A framework for identifying potential risks and failures by working backwards from a hypothetical future scenario where things didn't work out.
Core Concept
- Have people imagine meeting for a beer 6-12 months in the future after the project failed
- Ask them to explain what they think went wrong
- This approach bypasses defensive reactions and taps into genuine concerns
Why It Works
- Removes pressure of immediate decision-making
- People are more honest when discussing hypothetical past failures
- Creates safe space to voice concerns without feeling defensive
- Helps identify core risks and chief assumptions early
- Allows team to proactively address potential issues
Implementation
- Frame it as a casual conversation ("getting a beer")
- Set the scene in the future (6-12 months out)
- Start with "That idea was so cool, I can't believe it didn't work out"
- Ask what they think was the most likely reason for failure
- Use insights to create preventative measures and risk mitigation strategies
Benefits
- Identifies riskiest propositions in your plan
- Allows for upfront game planning around key risks
- Gets team thinking critically about potential pitfalls
- More effective than direct questions about current risks
- Helps avoid defensive responses about status quo
Key Principles
- Work backwards from failure
- Keep it hypothetical and future-based
- Focus on identifying core risks
- Use casual, non-threatening framing
- Turn insights into actionable prevention plans
03:01 - 04:14
Full video: 23:24SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.