Target Digital Marketing Gaps

Sam Parr and Shaan Puri share insights on starting a lead generation business, focusing on high-value industries and practical steps to validate and enter the market.

Key Points:

• First Steps to Validate Lead Gen Business:

  • Contact existing lead gen sites to understand pricing ($100-150 per lead example)
  • Test market with ads to determine lead acquisition costs
  • Study successful recent lead gen businesses (2-3 years old) for modern blueprints

• Target Industry Selection Criteria:

  • High ticket price services/products
  • Purchase frequency consideration
  • Size of target market
  • Calculate value using formula: (Purchase Price × Purchase Frequency × Market Size)

• Recommended Industries for Small Communities:

  • Senior Living ($6k/month, 2-year average stay)
  • Pool Construction ($50k+ projects)
  • Moving Companies
  • Construction Companies
  • Mental Health Facilities (emerging market)

• Strategic Advantages:

  • Look for industries with poor digital marketing
  • Focus on businesses willing to pay $100+ per lead
  • Use content marketing to reduce ad dependency
  • Target industries where education/content naturally drives leads

• Lead Generation Methods:

  • Create educational content (YouTube, TikTok)
  • Focus on review and comparison content
  • Build trust through information sharing
  • Partner with service providers in target geography

• Validation Process:

  • Study competitor models
  • Contact potential buyers before starting
  • Test small-scale campaigns
  • Calculate unit economics before scaling