Education Without Agendas
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Shaan Puri shares insights about a business opportunity in private education, specifically focusing on a gap in the market for traditional academic-focused schools without social/political agendas. He bases this on analysis of successful private schools in San Francisco and parent feedback.
Key Points:
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Current Market Example:
- Hamlin School in San Francisco: $31M revenue, $11M profit
- 450 students paying $40,000/year tuition
- $100M in assets (primarily real estate)
- Extensive waitlist and competitive admission process
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Market Opportunity:
- Parents willing to pay premium prices for quality education
- Not price sensitive when it comes to children's education
- Current schools have strong teacher-student ratios (1:6)
- Main parent complaint isn't about academics or cost
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Differentiation Strategy:
- Focus purely on math, science, and core academics
- Remove political and social agenda from curriculum
- Position as "back to basics" education
- Market as "let kids be kids" approach
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Business Implementation:
- Take advantage of current commercial real estate downturn
- Convert empty buildings into schools
- Create strong branding (suggested names like Windsor Oaks, Carrington School)
- Focus on STEM education as core differentiator
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Market Timing:
- Current public school system perceived as weak
- Parents seeking alternatives to politically charged education
- Real estate opportunities available due to market conditions
- Strong demand for traditional academic focus
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Revenue Model:
- Premium pricing strategy
- Additional revenue through donations
- Asset appreciation through real estate ownership
- High-profit margins possible based on current market examples
30:14 - 33:30
Full video: 01:15:56SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.