AI Music For Videos
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An AI-powered platform that generates custom royalty-free music for videos, competing with traditional stock music sites like Pond5. The platform automatically creates music matched to video length and style, while maintaining 100% revenue vs traditional 50/50 revenue share models with creators.
Key Points:
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Core Product Features:
- Auto-generates music matched to video length
- Allows style selection (playful, energetic, serious, etc.)
- Can mark key moments in videos for musical emphasis
- Infinite generation of options to browse through
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Competitive Advantages:
- Larger library through AI generation vs. human creators
- 100% revenue retention vs 50% revenue share model
- Custom-fitted music for specific video needs
- No copyright/DMCA issues
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Market Context:
- Traditional players like Pond5 doing $100M+ in revenue
- Stock content industry is consolidated under few players
- Current market relies on creator-submitted content
- High demand from commercial/video creators
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Key Challenge:
- Customer acquisition is the primary hurdle
- Competing for search traffic against established players
- Need strong marketing strategy to succeed
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Potential Go-To-Market Strategy:
- Leverage the 50% saved on creator payments for customer acquisition
- Offer free content initially to build user base
- Could be valuable product line for search engines like Google
38:12 - 47:11
Full video: 01:03:45SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.