AI Music For Videos

An AI-powered platform that generates custom royalty-free music for videos, competing with traditional stock music sites like Pond5. The platform automatically creates music matched to video length and style, while maintaining 100% revenue vs traditional 50/50 revenue share models with creators.

Key Points:

  • Core Product Features:

    • Auto-generates music matched to video length
    • Allows style selection (playful, energetic, serious, etc.)
    • Can mark key moments in videos for musical emphasis
    • Infinite generation of options to browse through
  • Competitive Advantages:

    • Larger library through AI generation vs. human creators
    • 100% revenue retention vs 50% revenue share model
    • Custom-fitted music for specific video needs
    • No copyright/DMCA issues
  • Market Context:

    • Traditional players like Pond5 doing $100M+ in revenue
    • Stock content industry is consolidated under few players
    • Current market relies on creator-submitted content
    • High demand from commercial/video creators
  • Key Challenge:

    • Customer acquisition is the primary hurdle
    • Competing for search traffic against established players
    • Need strong marketing strategy to succeed
  • Potential Go-To-Market Strategy:

    • Leverage the 50% saved on creator payments for customer acquisition
    • Offer free content initially to build user base
    • Could be valuable product line for search engines like Google
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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