Pre-Made Counter Cocktails

A ready-made cocktail business targeting liquor store countertop space, inspired by the 5-Hour Energy business model of small-format drinks and strategic retail placement.

Key Points:

• Product Concept:

  • 8oz ready-made cocktails (like Woo Woo, Lemon Drop, Kamikaze)
  • Fresh ingredients
  • Grab-and-go format
  • Perfect for tailgates and parties

• Distribution Strategy:

  • Focus on liquor store countertop placement
  • Target empty/uncrowded counter space in liquor stores
  • Leverage impulse buy positioning

• Market Opportunity:

  • Liquor stores have less crowded countertop space compared to:
    • Whole Foods (crowded with gum, mints, chocolates)
    • Gas stations (lottery tickets)
    • Other retail checkout areas

• Alternative Business Model Pivot:

  • Could instead focus on countertop real estate play:
    • Rent/acquire countertop space from liquor stores
    • Build network of 10,000+ countertops
    • Lease space to major brands (like Nabisco) for product placement
    • Create recurring revenue from retail real estate