Equal Effort Principle
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The principle that pursuing large ambitious goals often requires the same effort as smaller ones, making it logical to aim bigger. Here's the framework based on insights from Mark Zuckerberg and Mr. Beast's approaches.
Core Philosophy
- Same 24 hours in a day whether pursuing big or small goals
- Equal work required for mild success vs. massive success
- Might as well pursue something epic since effort is similar
Benefits of Pursuing Epic Projects
- Attracts better talent
- People want to be part of bold, inspiring projects
- Easier to get funding/sponsorships
- Sponsors drawn to ambitious, visible projects
- Higher motivation
- Teams more inspired by grand visions
- Easier to get out of bed for exciting goals
Mr. Beast Example
- Reinvests all profits into content
- Spends $2-3M monthly on content
- Maintains razor-thin margins
- Results in disproportionate rewards
- Achieved Netflix-level viewership
- Squid Game recreation got 132M views
- Creates momentum
- Each success leads to subscriber growth
- Bigger audience enables bigger projects
Key Insight
- Disproportionate prizes come from:
- Taking risks others won't take
- "Fishing in deeper waters" where others fear to go
- Building something epic that excites people
- Thinking bigger than competitors
Warning
- High-effort approach isn't for everyone
- Can be exhausting and all-consuming
- Requires complete dedication
- May impact personal life and relationships
- Need to be prepared for the intensity
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.