NIL Marketplace Platform

A marketplace platform connecting college athletes with brands/sponsors for NIL (Name, Image, Likeness) deals, handling all aspects from discovery to payment and compliance reporting.

Key Points:

• Market Opportunity:

  • New law allows college athletes to monetize their brand/likeness
  • Currently no dominant platform connecting athletes to opportunities
  • Current booking process relies on Instagram DMs and Venmo
  • Barstool Athletes program already has 200,000 college athletes signed up

• Platform Features:

  • Marketplace connecting athletes with brands/sponsors
  • Handle all transactions through the platform
  • Provide compliance reporting to universities
  • Remove need for Instagram DMs and informal payment methods

• Revenue Potential:

  • Take percentage of transactions
  • First mover advantage in unsaturated marketing channel
  • Access to influential college athletes across the country
  • Potential to be the dominant platform in the space

• Use Cases:

  • Brand sponsorships
  • Personal appearances
  • Marketing campaigns
  • Local business promotions

• Additional Opportunity:

  • Create products specifically for college athlete influencer marketing
  • Work backwards from distribution channel to product development
  • Tap into trust and audience of college athletes
  • Leverage unsaturated marketing channel before others