D2C Pregnancy Optimization

Andrew discusses a D2C (direct-to-consumer) pregnancy health business focused on optimizing pregnancy outcomes through supplements and blood work monitoring. The concept centers around "building a super baby" through scientific health optimization.

Key Points:

• Core Offering:

  • Supplements for pregnancy optimization
  • Blood work monitoring and analysis
  • Focus on creating optimal conditions for fetal development

• Business Model:

  • Direct-to-consumer approach
  • Partnership structure (mentioned working with Katie Dewhurst)

• Value Proposition:

  • Scientific approach to pregnancy health
  • Personalized health optimization during pregnancy
  • Data-driven supplement recommendations

The idea emerged from a brainstorming session about potential business opportunities, and Andrew later found a partner to execute the concept.