Spiky Course Perspectives

A framework for creating distinctive online courses by developing and owning unique perspectives that challenge conventional thinking.

Core Concept Development

• Must "coin your own content" and name everything you create
  • Create branded processes (e.g. "The Porterfield Process")
  • Develop proprietary frameworks
  • Own your unique methodology

Spiky Point of View Elements

• Create perspectives that stand out from conventional wisdom
• Develop views that some people might disagree with
• Position ideas that challenge what others have heard before
• Need a clear angle or hook that people can attach to
• Without a spiky view, courses lack distinctive value

Success Case Study: Danira's Story

• Single mom turned course creator
  • Started with basic cake/candy apple making
  • Created course on store-bought caramel apple making
  • Generated $260,000 in first launch
  • Used simple live videos in Facebook groups
  • Proves simple ideas can succeed with right positioning

Key Takeaways

• Ideas don't need to be completely original
• Simple knowledge can be valuable when properly packaged
• Success comes from owning your unique angle
• Course topics can come from everyday expertise
• Positioning matters more than complexity