Regional Beauty Standards Marketing
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Sam and Shaan propose creating a fitness program brand focused on attainable, realistic fitness goals marketed using regional beauty standards as a reference point.
Key Points:
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Brand Concept:
- Name: "Midwest 7/New York 6" or "Attainable Fitness"
- Target Market: Regular people seeking realistic fitness goals
- Positioning: "Guy Next Door Fitness Plan"
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Marketing Angle:
- Uses regional beauty standards as reference points
- Focuses on achievable, maintainable results
- Appeals to people wanting realistic fitness goals rather than extreme transformations
The idea is mentioned briefly at the end of their fitness discussion as a potential business opportunity, playing on the concept of how beauty standards vary by region and making fitness goals more relatable and attainable for the average person.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.