Enchanted Fairies Acquisition
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Alex Hermozi built a multi-million dollar business empire starting with gym-focused services and expanding into related verticals. His business model shows how to build complementary services around a core customer base.
Core Business Model:
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Started with Gym Launch ($16-20k course/mastermind)
- Teaches gym owners how to improve their business
- Provides hands-on guidance and support
- Targets struggling gym owners looking to scale
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Built Complementary Revenue Streams:
- Prestige Labs (Supplements)
- Sells supplements directly to gym owners
- Leverages existing gym owner relationships
- Creates additional revenue from same customer base
- Lead Generation Service
- Creates search engine marketing for gyms
- Captures potential customer information via zip code entry
- Sells qualified leads to gym owners on per-lead basis
- Prestige Labs (Supplements)
Results:
- Combined businesses generate $70-80M annual revenue
- Sold 66% of Gym Launch and supplement business for $46M
- Generated $72M in personal earnings over 5 years through sales and dividends
Expansion:
- Acquisition.com
- Targets service-based businesses doing $1-10M EBITDA
- Offers to 3x business profits over 5 years
- Acquired businesses like Enchanted Fairies (photography business)
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.