Youth Esports League

Created an app-based youth esports league, focusing on organized competitive gaming for high school students. The platform enabled structured competitive gaming similar to traditional youth sports leagues, with Fortnite as the primary game.

Key Points:

• Core Product:

  • Mobile app for organizing and managing esports leagues
  • Players could sign up, create teams, and invite friends
  • Focused on high school-aged players
  • All matches were streamed for spectators

• Market Opportunity:

  • More people played Fortnite than basketball globally
  • No organized leagues existed for amateur/youth players
  • Only professional leagues existed at the time

• Business Model:

  • Similar to traditional youth sports leagues ($99 league fee model)
  • Potential for SaaS-like recurring revenue from league dues
  • Projected $10-20M annual revenue at scale

• Traction:

  • Became the biggest esports league in its category
  • 10,000-25,000 active players in 6-9 months
  • Growth limited by retention issues
  • Ultimately acquired by Amazon/Twitch

• Key Challenge:

  • User retention became a significant problem
  • Sign-ups remained strong but user retention declined
  • Difficult to maintain consistent engagement