Philosophical Coin Business

Ryan Holiday shares his successful commemorative coins business that combines philosophical teachings with physical products. The business sells tens of thousands of coins annually by creating meaningful physical manifestations of stoic philosophy and ideas.

Key Points:

• Product Strategy:

  • Single SKU business model
  • Commemorative coins with philosophical messages
  • Examples include:
    • Stoicism-themed coins
    • Parenting-focused coins with messages like "tempest fugit" (time flies)

• Distribution Channels:

  • Direct to consumer online
  • Bulk sales for events (e.g., speaking engagements provide coins to attendees)
  • Physical bookstore

• Business Model Benefits:

  • High margins (though less than digital products)
  • Low complexity with minimal SKUs
  • Online sales help subsidize physical retail operations
  • Simple fulfillment through:
    • Third-party warehouses
    • Local fulfillment center

• Value Proposition:

  • Physical manifestation of philosophical ideas
  • Practical daily reminders for customers
  • Meaningful merchandise versus random tchotchkes
  • Focus on providing actual value to customers