VA-Powered Revenue Efficiency
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A story about how Justin Mares runs a lean, efficient company by leveraging virtual assistants (VAs).
"We have 33 people total and spend about 10 grand across the whole company on VAs. We have a very efficient team that's focused on getting stuff done that they uniquely can do, and the VAs are super helpful with the rest.
We have internal documents that myself and other people on the team have written up around how to leverage virtual assistants. Every employee gets trained on how to use VAs effectively. It's helped us stay relatively small while running what's likely a $60M+ revenue business.
The VA piece is a big part of our efficiency - we have a phenomenal team and I get to work on stuff that only I can do uniquely well, like writing long 15-page posts about how beef is actually not bad for the environment. A lot of the day-to-day is handled by the team we've built over the last 5+ years, so I really am in control of my time in general."
Justin Mares
Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.
Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.