Demographics Counter Automation

Brett Adcock shares his perspective on how humanoid robots will integrate into the workforce, arguing that automation won't lead to unemployment due to demographic shifts and existing labor shortages.

Key Points:

  • Current Labor Market Dynamics:

    • 3.3 billion humans working globally
    • Baby boomers retiring from workforce
    • Birth rates below replacement level (under 2.2 births per household)
    • Result: Naturally shrinking labor force
  • Real-World Labor Challenges:

    • 15% daily employee no-show rates
    • 2-3% weekly attrition
    • 50-150% annual turnover
    • Harsh working conditions (temperature extremes, physical demands)
    • Companies struggling with headcount and retention
  • Market Demand:

    • Companies expressing immediate need for automation
    • "We'll buy a million of them if you could do this"
    • Demand described as "almost unbounded"
    • Focus on dirty and hard work humans don't want to do
  • Business Model Options:

    • Capital expenditure model (similar to car purchases)
    • Robot-as-a-Service (leasing model)
    • Monthly fee structure for ongoing service
    • Target: Several hundred dollars per month for home use
    • Goal: Make it affordable for mass adoption
  • Technology Development Focus:

    • Governed by known physics and rules
    • No need to invent new equations
    • Success depends on iteration speed and progress between cycles
    • Less dependent on marketing, PR, or fundraising
  • Timeline and Scale:

    • Commercial applications with major brands within 24 months
    • Low volume deployment within 5 years
    • Full scale deployment in 10-15 years
    • Goal: Fill labor force void through automation
37:32 - 39:09
Full video: 47:18
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Brett Adcock

Brett Adcock is a technology entrepreneur and founder/CEO of Figure. Figure is an AI Robotics company developing a general purpose humanoid.

In 2023, he founded Cover, an AI security company developing concealed weapon detection systems. Cover’s imaging technology scans students for concealed weapons in K-12 schools in the United States.

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