Crypto Data Packaging
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Sam proposes creating premium data services for the crypto industry, targeting institutional customers like banks and investors. The idea transforms newsletter content and user data into high-value intelligence products priced at $30,000/year instead of $10/month.
Key Data Products:
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Salary Benchmarking Service:
- Collect salary data from crypto industry employees
- Package benchmarks for HR departments at crypto companies
- Sell comprehensive salary data to companies for hiring decisions
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Sentiment Analysis:
- Track retail investor sentiment and behavior
- Monitor Discord and community discussions
- Package insights for institutional investors and banks
- Focus on capturing early signals before they become widely known
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Organizational Charts & Company Intelligence:
- Map out who's behind crypto projects
- Include team contact information
- Provide analysis on project legitimacy
- Help buyers/investors evaluate crypto projects before engaging
Business Model:
- Target enterprise customers instead of retail subscribers
- Package data with research and analysis for context
- Host conferences and events around the data
- Focus on high-value institutional sales ($30k/year) vs low-price subscriptions
- Leverage existing newsletter audience and data collection
- Start small with a few key enterprise clients
The core idea is taking the same work being done for the newsletter but packaging it differently for institutional customers who can pay significantly more for actionable intelligence.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.