Sourdough Cold Email Success
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Sam Parr shares a story about meeting a woman at Whole Foods who successfully launched her sourdough mix business.
"I saw this lady giving out samples at Whole Foods for something called Jesha. It's a sourdough mix you can use for pancakes and muffins. I was trying some and asked if this was her business. She said she started it 6 months ago and just cold emailed someone at Whole Foods asking if they could sell in the store. They said yes and now they're stocking it on all the shelves.
I asked about her background and she said she worked at a fintech startup for many years, saved up money, quit, and launched this business. I tweeted a picture of her with this story and it got read by 2 million people. She somehow found the tweet and apparently knocked it out of the park with sales just from that one tweet. I didn't even know her handle - I just said 'if you know who she is, send this to her' at the end of the tweet."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.