Unconventional Website Drives Deals

Greg Isenberg shares how his unconventional website design for Late Checkout leads to significant business deals.

"There's 2 ways to create a website. One is to be conversion-centric, convert as many people as possible. The other way is building a brand, and this is unlike any other website on the internet.

You'd be surprised how many million-dollar deals we've been able to close because people like our website. When Sam criticizes that it's a designer website where you have to scroll around a map to find what we do - that's intentional. We're not trying to be like everyone else, and it's working."