Movement Watches Instagram Success
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A brief mention of how Movement Watches built their luxury watch brand by being early adopters of Instagram influencer marketing.
"Movement Watches guys built a luxury watch brand using kind of cheap watches because they were like 'Instagram has these people who are popular influencers, we should send them all watches and pay them to promote.' They built a $100,000,000 watch brand before Instagram influencers became a big deal."
01:00:54 - 01:01:15
Full video: 01:04:47SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.